Duct tape marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid--“sticky”--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape.
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide #ad - As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time. Let's face it: as a small business owner, you are really in the business of marketing.
. Plus, rules, the revised and updated edition of this industry-leading book includes all new tools, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.
The Referral Engine: Teaching Your Business to Market ItselfPortfolio #ad - Most business owners believe that whether customers refer them is entirely out of their hands. The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals.
The Referral Engine: Teaching Your Business to Market Itself #ad - Educate your customers about whom they should be talking to. Educate your customers. Referrals are only helpful if they're given to the right people. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Trust, Like, Try, Buy, Repeat, and Refer. And smart businesses can tap into that hardwired desire.
People trust the recommendation of a friend, colleague, family member, or even stranger with similar tastes over anything thrust at them by a faceless company. The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today.
Duct Tape Selling: Think Like a Marketer-Sell Like a SuperstarPortfolio #ad - Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer. ”. You will learn to think like a marketer as you:create an expert platformbecome an authority in your fieldMine networks to create critical relationships within your company and among your clientsBuild and utilize your Sales HourglassFinish the sale and stay connectedMake referrals an automatic part of your processAs Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over.
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, jantsch flips the usual sales approach on its head.
It’s no longer enough to view a salesperson’s job as closing. But as i travel around the world speaking to groups of business owners, the number one question I’m asked is, marketers, and sales professionals, ‘What do we do now?’“I’ve written this book specifically to answer that question.
Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar #ad - At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Today’s superstars must attract, serve, teach, convert, and measure while developing a personal brand that stands for trust and expertise. In duct tape selling, jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team.
Managing By The Numbers: A Commonsense Guide To Understanding And Using Your Company's FinancialsBasic Books #ad - Chuck kremer, ron rizzuto, operating cash flow, and john case show you how to manage the three bottom lines of business financial performance -- net profit, and return on assets -- and roll them into the "Financial Scoreboard" to see the big picture at a glance. Offering step-by-step examples and an extensive glossary of key terms and concepts, Managing by the Numbers is a commonsense guide to making those numbers work for you -- to monitor and measure performance, make smart decisions, and drive long-term growth.
Managing By The Numbers: A Commonsense Guide To Understanding And Using Your Company's Financials #ad - The essential guide to understanding financial reports, for entrepreneurs, then turn to managing by the Numbers, managers, and business ownersDo you get complete financial reports for your business at least once a month?Do you understand what all those numbers mean?Do you use the information in those reports to help you make smart decisions about your business?If you answer "no" to any or all of these questions, a highly practical and accessible antidote to financial anxiety.
It is an essential resource for anyone eager to improve their mastery of the financial side of running a business.
The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your BusinessWiley #ad - He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others.
The book contains: a unique guide to meditations, resilience, especially designed for entrepreneurs A range of topics such as self-awareness, growth, integrity, freedom, love, trust, creativity, failure, and passion An inspirational meditation for each day of the year. Each of the self-reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch.
Including leap year reflections from john jantsch, as well anyone seeking to find a deeper meaning in their work and life, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.
The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business #ad - Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life.
Ping-Pong is Not a Strategy: How to Create an Awesome Organizational Culture#ad - In this actionable, conversational guide, matt vaadi will show you what the “Best Places to Work” all have in common and how you can easily implement the same strategies and practices for your team and company. This book is a manual that will provide you with the resources, strategies, and techniques needed to take action today so you can make an impact on your business culture tomorrow.
What will you gain from this Book?How to create the type of work environment people want to work in. The impact that a great organizational culture can have on your team AND your community. The keys to finding and retaining your “A” players. How to avoid the status quo — in favor of action and change.
Ping-Pong is Not a Strategy: How to Create an Awesome Organizational Culture #ad - You will get proven processes that you can implement today at your company to help your workplace culture by improving:Screening and SelectionHiringPerformance ManagementTeambuildingEmployee RecognitionCoachingEmployee OnboardingCreating a High-Performance EnvironmentThis book contains practical and tactical advice that will help you take your company’s organizational culture to the next level.
It will act as both a reference and a “how-to. Ignore the advice at your own peril, or start reading this book today! Are you trying to create the type of organizational culture where top talent is banging at your door and team members never want to leave?How much more productive would your company be if you had top talent at every position, and you were constantly getting better? Putting a ping-pong table in the break room is not the answer.
Ping-pong is not a strategy is so much more than a book about creating an environment where people are excited to work.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and SellingWiley #ad - You build a reputation that attracts high-quality clients, which boosts your profits, and your reputation, your track record, which in turn attracts even more high-quality clients. Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results.
Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. How do people see you, you can map out a plan for getting where you need to be, and how does that diverge from what you would like them to think? Once you know where you are, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling #ad - . Build a solid foundation for a stellar public image enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment.
Book yourself solid shows you how to kick off this cycle of success, and maintain it for the long term. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
Book yourself solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. It starts with laying a foundation so potential clients know you can give them what they want and need.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The CrowdSuccesswise #ad - It's literally a single page, divided up into nine squares. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing.
How to charge high prices for your products and services and have customers actually thank you for it. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In the 1-page marketing plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover:• How to get new customers, clients, or patients and how to make more profit from existing ones.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd #ad - Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page.
The Commitment Engine: Making Work Worth ItPortfolio #ad - As jantsch says, and the products, people, "Have you ever encountered a business where everything felt effortless? The experience was perfect, and brand worked together gracefully. His strategies include these: Build your company around a purpose. You can't attract the right people or get them to commit without telling a story about why you do what you do.
Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment.
The Commitment Engine: Making Work Worth It #ad - People commit to companies and stories that have a simple, straightforward purpose. You made an odd request; it was greeted with a smile. Serve customers you respect. Businesses that run so smoothly as to seem self-managed aren't normal. Lead by telling great stories. Treat your staff as your customer. Build your business as a brand that employees and customers will support.
Building a StoryBrand: Clarify Your Message So Customers Will ListenHarperCollins Leadership #ad - New york times best-selling author donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald miller's storybrand process is a proven solution to the struggle business leaders face when talking about their businesses.
Building a StoryBrand: Clarify Your Message So Customers Will Listen #ad - Building a storybrand does this by teaching listeners the seven universal story points all humans respond to, and how to create the most effective messaging for websites, how to simplify a brand message so people understand it, brochures, the real reason customers make purchases, and social media. Whether you are the marketing director of a multibillion-dollar company, or the lead singer of a rock band, the owner of a small business, a politician running for office, what you do, Building a StoryBrand will forever transform the way you talk about who you are, and the unique value you bring to your customers.
X. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, ideas, revealing the secret for helping their customers understand the compelling benefits of using their products, or services.
Word of Mouth Marketing: How Smart Companies Get People TalkingPressBox #ad - Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Start using simple techniques that start conversations:- 3 reasons people talk about You- 4 Rules of Word of Mouth Marketing- 5 Ts of Word of Mouth Marketing- 6 Big Ideas: Deep Stuff That Changes Marketing ForeverFind out what sparks the irrepressible enthusiasm of Apple and TiVo fans.
Word of Mouth Marketing: How Smart Companies Get People Talking #ad - Learn how to be the remarkable company that people want to share with their friends. Understand how easy it is to work with social media, evangelists, viral marketing, and buzz. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. The new york times, usa today money, and amazon bestsellerforeword by Seth Godin.